Paige Finch

  1. Udemy x McLaren
  2. Responsive Motion Graphics Templates
  3. API Documentation GIFs
  4. Webflow Customer Ads
  5. Made in Webflow
  6. Udemy Instructor Story Cutdowns

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Udemy x McLaren




In September 2024, Udemy teamed up with McLaren for an event in Nashville, in conjunction with the Music City Grand Prix IndyCar race. I was tasked with creating an animation for the event venue, and this is the end result.

Keep scrolling for more details


Process


When I was asked to make this animation, I was only given three key details: the design style for the project, the line of copy to include, and the aspect ratio.


Given that the poster design (created by Ashley Meyers) leaned heavily on the use of a variable font, I knew I wanted to play with font weights, widths, and slants. She also used a halftone-style texture, which I decided to use in the animation to lean into the printed look.

For more details about any of the above, feel free to shoot me a message.